Actress, singer, dancer, entrepreneur and style icon stars within the GUESS & Marciano Spring 2020 Advertising Campaign
This Spring 2020, GUESS?, Inc. Is proud to welcome returned actress, singer, dancer, entrepreneur, philanthropist and fashion icon Jennifer Lopez as the face of GUESS and Marciano global inside the Spring 2020 advertising campaign.
The marketing campaign, art directed with the aid of Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot through the lens of photographer Tatiana Gerusova in Santa Monica, CA, showcases a putting series of images highlighting Jennifer’s beauty. The series of both saturated and black and white imagery encompass a conventional Hollywood way of life with messed up hair and confident poses juxtaposed towards California’s serene palm timber and seashores in the heritage.
“I am pleased to welcome Jennifer returned for a second marketing campaign with GUESS and Marciano. Jennifer maintains to push obstacles inside the music, style and movie industries and represents the whole thing a GUESS Girl is – assured, sensual and adventurous. This marketing campaign shines a spotlight on Jennifer’s herbal beauty and showcases exactly why she is widely known as a true icon.” – Paul Marciano /fropky.com
